Website & Brand Design for New Zealand’s Innovative EV Charging Solutions Provider

Overview

Opticharge, a New Zealand-based EV charging solutions provider, needed a website that communicates their technical products to both residential and commercial clients. The goal was to create an easy-to-navigate, responsive website that reflects their commitment to innovation in sustainable transport.

Challenges

One of the key challenges in designing the website for Opticharge was simplifying the technical product information to make it accessible for a broad audience, including both homeowners and businesses with varying levels of understanding. Additionally, the design needed to cater to these two distinct user groups without causing confusion, while ensuring the site was fully optimized for mobile devices to accommodate the growing number of users browsing on mobile.

Design Process

I researched to define user needs, created wireframes, and developed custom illustrations and icons to simplify complex concepts. The final design was clean, modern, and responsive, ensuring a smooth user experience across all devices.

Outcome

The redesigned website increased user engagement, improved mobile traffic, and contributed to business growth by attracting more product inquiries from both residential and commercial clients.