UX/UI Redesign for ClicksControl Ad Campaign Data Analytics Software

Project Goal

The objective of the ClicksControl redesign was to enhance the user experience for a platform that provides data analytics for ad campaigns across Google, Facebook, and native ads. The goal was to modernize the platform’s interface, improve usability, and introduce responsive design to enable mobile access, all while retaining its robust reporting and analytics capabilities.

Challenges

The previous design suffered from information overload, which caused user confusion and impacted productivity. Furthermore, the platform lacked mobile responsiveness, making it difficult for users to access and analyse ad campaign data on the go.

Research Findings

User research revealed that marketers and campaign managers highly valued the platform’s performance overviews, detailed reports, and data visualisation tools like graphs and charts. However, the outdated design and limited mobile functionality negatively impacted user efficiency, particularly when trying to view or manage campaigns remotely.

Design Process

• User Flow: Simplified the user flow to ensure easy access to key reports and data insights without overwhelming the user with too much information at once.
• Wireframing: Created low-fidelity wireframes to map out a cleaner and more intuitive structure, followed by high-fidelity wireframes to introduce modern design aesthetics and functionality.
• Final Design: The redesigned platform featured a modern, streamlined interface with responsive design, enabling users to analyze campaign data on mobile devices. The visual design emphasized clarity and usability, making it easier to interact with detailed reports and data visualizations.

Outcome

The user-centric redesign retained the platform’s extensive reporting capabilities while making the interface more intuitive and mobile-friendly. As a result, user adoption increased by 34% within the first month, and the outdated platform was retired after a year. The new design significantly improved user productivity and accessibility, particularly for users managing ad campaigns across multiple platforms.

Conclusion

The ClicksControl redesign demonstrates the impact of user-focused design on a data analytics platform for ad campaigns. By simplifying the interface and introducing mobile responsiveness, the platform became more accessible and user-friendly, driving higher engagement and improving the overall user experience for marketers managing Google, Facebook, and native ad campaigns.