Web Design for ModernMeds U.S. Weight Loss Program

Project Goal

To design a series of landing pages for the ModernMeds weight loss program, focusing on increasing user engagement and conversion rates through A/B testing.

Challenges

Creating multiple landing page variations that tested different layouts, CTAs, and messaging while maintaining brand consistency. Ensuring clarity and mobile responsiveness was key to driving conversions.

Design Process

I developed and tested various landing page designs, experimenting with content structure, visuals, and CTA placement. A/B testing provided insights into user preferences, allowing for data-driven optimisations.

Outcome

The optimized landing pages resulted in higher conversion rates, clearer calls to action, and improved mobile engagement, contributing to the success of the program’s marketing efforts.